Good Start Labs

§ Positioning

Unique game-based environment approach - surfaces human preference and strategy signals at scale through gameplay, including public leaderboards for model comparison.

Best for · Labs wanting long-horizon, human-aligned environments with built-in data generation via gameplay.

Team · Founded by Alex Duffy and Tyler Marques (built AI Diplomacy); backed by Inovia Capital and Amazon Robotics.

Focus · Builds gaming environments and partners with existing games so players naturally generate RL training and evaluation data for frontier AI models.

Notable customers · Frontier labs (per company)

• Long Horizon · Reasoning

  General Reasoning

  research-grade, open-leaning

• Enterprise · Long Horizon

  Collinear

  enterprise long-horizon environments

• Long Horizon · Code

  Huzzle Labs

  environments + human data + evals in one stack

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